Online Marketing Tips and Tricks For Small Business Saturday
On the Saturday after Thanksgiving, people across the country will celebrate Small
Business Saturday. Community members will flock to their favorite local spots in
support, but how can you ensure that your business is capitalizing on the big day? Here
are tips and tricks to prepare you and ensure that you are making the most of Small
Don’t underestimate the power o f social media . Using hashtags on days like this one
will help expand your message reach and serves as an easy way for promotion and
discovery. #SmallBusinessSaturday, #SmallBizSat, #ShopSmall are just a few of the
popular hashtags you can include in your social media posts. Creating a hashtag
branded to your business also allows you to easily search and engage with your
customer's across different social media platforms.
First things first, keep it simple with an intriguing subject line to ensure that those on
your list have no choice but to open your email. You want to create hype around Small
Business Saturday, but you also want to educate your customer base on what it is and
why they should participate. Incentivize them with a feel-good message and ensure
them that they are making a difference.
Your business is not going to be the only one vying for customers’ attention on Small
Business Saturday. To avoid saturation, get creative with your online presence. Video
content and eye catching graphics are great ways to get consumers to stop scrolling
through their newsfeeds and notice your business. Social media ads also allow you to
get granular with who is seeing your message to ensure your posts are hitting your
Getting social posts and emails out early, announcing your Small Business Saturday
participation, will excite your customers and allow you to stay top of mind over the long
holiday weekend. Using your own custom graphics along with the standard Small
Business Saturday graphics on social media will also help you stand out and get your
message across to your client base. The sooner you reach out to your customers the
better. Consider sending out messages one to two weeks before Small Business
Keep the buzz going, by offering incentives to those who come in the store with either
an email you sent or a post that they tagged you in. This will drive customers to your
business and keep the conversation going online. Discounts, coupons, and freebies are
great things to offer online and motivate customers to visit your business . If your
business offers free shipping, don’t be afraid to promote it. The more accessible, the
Create online advocates
Your employees and current customer base are your best advocates, so get them
active online as well. Whether it’s sharing a photo from your store or forwarding a promo
code to a friend, they can help widen your audience for Small Business Saturday by
tapping into their followers and connections online- the more the merrier!
Make it easy
You want to make your customers’ experience as seamless as possible. One easy way
to do this is by making sure your website and social profiles are up to date for the big
day. Little things like making your website mobile friendly and having “Shop Now”
capabilities on your social channels can make a big difference to the customer. The
fewer clicks to get to the end result, the better, remove the friction.
Partnering up with another local business in your area is a great way to spread the word
and cultivate more customers, while also giving you the opportunity to tap into their
customer base with your email and social media marketing efforts.
After all is said and done, don’t lose contact. Thank your customers for their contribution
and show results of the impact they made by continuing to engage on social media and
email. This goes back to providing a seamless customer experience. Showing your
appreciation and giving customers a reason to come back in the future is key to staying
top of mind.
So, while your business is gearing up for the holiday sales, don’t lose sight of the
importance of online marketing and try out these tips to ensure you are getting the most
out of Small Business Saturday and throughout the holiday season.